Brand & Experience Design
Brand & Experience Design WillowTree’s creative and UX teams bring brands to life across the customer journey, spanning digital and physical touchpoints.
Areas of expertise
Product Design
Deliver elegant user experience across platforms — mobile, web, social media, wearables, streaming, kiosks, and more.
Experience Design
Blend digital innovation with physical touchpoints to create exceptional journeys.
Brand Identity
(Re)imagine the visual and digital identity of your brand — from typography, logo design, and brand guidelines to messaging, packaging, and video templates.
Content & Conversion
Optimize content and information architecture for SEO and conversion.
Recognized for creative excellence
Designing with CompuPlus
CompuPlus’s experience design and creative professionals deliver elegant and intuitive experiences that solve real problems and create meaningful value to users, while delivering ROI and business outcomes. Our design team is skilled at driving innovation through ideas, rather than merely following trends, all while reflecting a deep understanding of our clients’ unique brand identities.
But we don’t do it alone. Constant collaboration with our clients throughout the design process ensures that their vision is fully realized. Our research and strategy teams work together with clients to ensure a user-centric, data-backed approach, while side-by-side collaboration with engineers balances creative exploration and boundary-pushing with practical execution.
Our teams are...
Long-tenured
Senior staff comprise 70% of our team, bringing expertise gained from an average of 13 years of design and creative experience.
Platform experts
We know the platforms we're designing for (e.g., the HIG for iOS) and use their bespoke paradigms to create usable, scalable designs.
Committed to accessibility
Innovative tools like our Contrast Figma plug-in are now used by 320,000+ designers worldwide to ensure design inclusivity.
Capabilities
Design System Development
An effective design system creates CX consistency, while driving efficiency, growth, and ultimately higher performing digital products. Most design systems fail because of lack of adoption. Identifying and including internal audiences in a process of design thinking ensures the system meets each team’s needs, drastically increasing the chance of adoption and longevity.
Brand Design
Brand design brings together myriad capabilities, including copywriting, experience design, logos, icons, typography, illustration, animation, and content marketing. Our support includes refreshing existing brands with imagery and messaging audits, and creating entirely new brands with compelling narratives, logos, and atomic design systems.
Content Strategy & Copywriting
After aligning on brand messaging, tone, and voice, we rapidly execute marketing content with a focus on resonating clearly with your customers and driving business outcomes. Using our proprietary Five-Act Storytelling Framework to craft compelling narratives, we offer long-form technical writing, video scripts, social media copy, and everything in between.
Video & Animation
Video is a powerful tool for bringing stories to life and creating engaging digital experience design that captivates and delights audiences, both externally and internally. From motion graphics and live video to 3D animation, our skilled team of creative professionals crafts stunning visuals that elevate brands and drive engagement.
Illustration
Creating custom icons and illustrations for brands is a specialized skill that requires the ability to deeply understand business goals and execute visually in a variety of styles. Our illustrators bring decades of experience to help visualize your brand in a unique, impactful way.
3D Modeling & Rendering
3D graphics and volumetric capture can powerfully illustrate concepts in ways that other forms of illustration cannot. Photorealistic renders can lend credibility to environmental and experience design.
“Custom illustrations helped us take our brand design elements to the next level. The thought and care WillowTree put into creating the entire system was amazing.”
— Maggie Tomasek
Director of Communications and Brand, Inspira Financial
“In my many decades of marketing leadership, this was hands down the best rebrand experience, and WillowTree exceeded my expectations.”
— SVP Marketing, AGS Health
Insights
Field Notes
Mobile App Health Check: 10 Diagnostic Exercises for Roadmap Prioritization
Margo Bulka
Read the article
Room for Growth
Starting with Problem Over Platform feat. WillowTree’s Margo Bulka
Margo Bulka
Listen to the episode
Room for Growth
Mobile App Health Check: 10 Diagnostic Exercises for Roadmap Prioritization
Nate Wooten
Listen to the episode
2 Weeks to Better
Calling a Community to Action When the Power Goes Out
Watch the episode
Case studies
High-velocity digital transformation for high-speed rail.
Starting from rich customer insights and a business imperative to grow ridership, WillowTree reimagined the end-to-end customer journey for Brightline. Core to the strategy? A new martech stack built on Adobe Experience Cloud, enabling personalization at scale.
Leadership
John Doe
John Doe
John Doe
John Doe
Let's talk.
Elegant, Performant Digital Products. Personalized, Automated Marketing. The Frontiers of Data and Generative AI.