Digital Strategy Consulting
Areas of expertise
Experience Strategy
Whether CX or EX, we map the ‘moments of truth’ along your customer journey and envision new opportunities to engage customers, build loyalty, and drive lifetime value.
Product Innovation
Our customer-centered approach envisions new business models, progressing from raw concepts to in-market products.
Product-Market Fit
We de-risk innovation by evaluating early-stage concepts through the triple lens of customer desire, business value, and technical considerations.
AI Strategy & Governance
Identify use case priorities and tech stack. Establish risk management and governance frameworks. Strategically align AI with ROI.
Enterprise Architecture
Our technical advisors empower organizations to adapt, scale, and succeed by architecting solutions that contemplate today’s ROI and tomorrow’s technological advancements.
Technical Due Diligence
Inform M&A decisions with detailed technical analysis of a target company’s infrastructure, capabilities, assets, and risks.
“WillowTree ignited our journey into AI, inspiring an innovative product development roadmap.”
— SVP, McGraw Hill Professional
“The diligence and strategic rigor was unparalleled.”
— Head of Enterprise Marketing, Leading Insurance Company
Never trust an idea from someone who can't build it.
True innovation begins with a deep understanding of customer needs and a keen focus on ROI. At WillowTree, we strive to develop robust business models by engaging in comprehensive research and conducting user-centric analysis. This approach allows us to uncover valuable insights, address real pain points, and create meaningful value for our clients.
We recognize that ideas alone are not enough; delivery is crucial. Combining our expertise in ideation with mastery in execution, our integrated team of strategists, researchers, and technologists conceptualize groundbreaking digital strategies. We possess both the creative vision and technical expertise required to bring ideas to life with actionable plans that achieve results.
Partner with compuplus and enjoy the confidence of collaborating with a team that can turn ideas into reality.
Capabilities
Pricing Strategy & Business Model
Exploring innovative, digital-first concepts demands a fresh perspective on the business model, and pricing structure, that best maximizes the opportunity. Armed with a deep understanding of your target customers and their unmet needs, we layer on emerging trends and market dynamics – examining both ‘traditional’ competitors and emerging threats. We evaluate different business models and their potential impact on profitability and scalability – exploring constructs ranging from subscriptions to freemium offerings and everything in between. Part and parcel is driving toward alignment on pricing structure and price points, with customer research into willingness to pay and existing in-market pricing serving as critical inputs. Ultimately, the business case serves as a rapid prototype, forcing assumptions to be stated and debated.
Experience Mapping & Service Blueprint
Mapping the end-to-end customer experience, and particularly those ‘moments of truth’, provides a detailed and comprehensive overview of all the touchpoints, interactions, and processes involved in delivering a world-class experience. This blueprint examines customer actions, employee actions, marketing touchpoints, support processes, and technology systems and interfaces throughout the experience. Mapping out the service blueprint builds a holistic view of how different components of the experience interact, and surfaces opportunities for improvement. It serves as a valuable tool for designing, evaluating, and optimizing services in a customer-centric manner.
Usability Testing
Whether software is already in-market, or in development, uncovering user pain points and usability barriers are key to ensuring customer satisfaction and return on investment. Our team of researchers and designers partner to observe and gather feedback from real users as they interact with the product or interface, using a variety of research methods suited for the task (from in-depth interviews with a single participant to scaled, unmoderated remote testing). Armed with insights into usability issues, the team rapidly develops alternative solutions for further testing.
User and Market Research
Great strategic decisionmaking demands a data-driven view of the world, be it customer behaviors and attitudes or market trends and competitive dynamics. Our research team has expertise across a mix of research methods, including:
- Surveys
- Interviews - both in our research facilities and in-context with the user
- Observational studies
- Usability testing
- A/B testing
- Sentiment and content analysis
- Field experiments
- Conjoint analysis, particular in pricing
- Competitor research and battlecard development
Insights
Field Notes
Mobile App Health Check: 10 Diagnostic Exercises for Roadmap Prioritization
Margo Bulka
Read the article
Room for Growth
Starting with Problem Over Platform feat. WillowTree’s Margo Bulka
Margo Bulka
Listen to the episode
Room for Growth
Mobile App Health Check: 10 Diagnostic Exercises for Roadmap Prioritization
Nate Wooten
Listen to the episode
2 Weeks to Better
Calling a Community to Action When the Power Goes Out
Watch the episode
Case studies
High-velocity digital transformation for high-speed rail.
Starting from rich customer insights and a business imperative to grow ridership, WillowTree reimagined the end-to-end customer journey for Brightline. Core to the strategy? A new martech stack built on Adobe Experience Cloud, enabling personalization at scale.
Leadership
John Doe
John Doe
John Doe
John Doe
Let's talk.
Elegant, Performant Digital Products. Personalized, Automated Marketing. The Frontiers of Data and Generative AI.